Everyone may be knowing that the Apple’s iPhone 3G has been launched in India . But many of us are not aware what is 3G. so let’s have a brief look into it.

What is 3G?

3G is the next generation of wireless network technology that provides high speed bandwidth (high data transfer rates) to handheld devices. The high data transfer rates will allow 3G networks to offer multimedia services combining voice and data.

Additional features also include HSPA(High-Speed packet Access) data transmission capabilities able to deliver speeds up to 14.4Mbit/s on the downlink and 5.8Mbit/s on the uplink.

3G wireless networks have the bandwidth to provide converged voice and data services. 3G services will seamlessly combine superior voice quality telephony, high-speed mobile IP services, information technology, rich media, and offer diverse content.

What are the Advantages of 3G?

3G networks offer users advantages such as:

1. New radio spectrum to relieve overcrowding in existing systems.
2. More bandwidth, security, and reliability.
3. Interoperability between service providers.
4. Fixed and variable data rates.
5. Always-online devices. 3G will use IP connectivity, IP is packet based (not circuit based).
6. Rich multimedia services.

What are Some Disadvantages of 3G?

There are some issues in deploying 3G:

1.  The cost of upgrading base stations and cellular infrastructure to 3G is very high.
2. Requires different handsets and there is the issue of handset availability.
3. Base stations need to be closer to each other (more cost).
4.  Tremendous spectrum-license costs, network deployment costs, handset subsidies to subscribers, etc.
5. High power requirements.

A Professor at one of the IIM’s (INDIA) was explaining marketing concepts to the Students:-

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” - That’s Direct Marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very Rich. Marry him.” - That’s Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” - That’s Telemarketing

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: “By the way, I’m rich. Will you marry me?” - That’s Public Relations

5. You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry ! me?” - That’s Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. - That’s Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. - That’s demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him - That’s competition eating into your market share

9.You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. - That’s restriction for entering new markets.

10. You see a gorgeous girl at a party. You go up to her and say: “you are looking good why don’t you marry some body. You can also try me. I am very rich person.” - That’s creating a Demand

Marketing is very easy if you understand the core concept of the business tricks. Understanding people, finance and environment will help you to plan. Indian’s should be happy since we are playing well in Marketing/Business when compared to other countries.