A Professor at one of the IIM’s (INDIA) was explaining marketing concepts to the Students:-

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” - That’s Direct Marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very Rich. Marry him.” - That’s Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” - That’s Telemarketing

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: “By the way, I’m rich. Will you marry me?” - That’s Public Relations

5. You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry ! me?” - That’s Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. - That’s Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. - That’s demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him - That’s competition eating into your market share

9.You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. - That’s restriction for entering new markets.

10. You see a gorgeous girl at a party. You go up to her and say: “you are looking good why don’t you marry some body. You can also try me. I am very rich person.” - That’s creating a Demand

Marketing is very easy if you understand the core concept of the business tricks. Understanding people, finance and environment will help you to plan. Indian’s should be happy since we are playing well in Marketing/Business when compared to other countries.

Teacher: What should be in a book to make it a best seller?
Pappu: A girl on the cover and no cover on the girl.

It may be a joke but it is true that organizations are spending more money on advertisement agencies. Even from 50paise product to 50crores product needs an advertisement to sell the product.

The key idea of advertisement is rolling a colorful and fair girl (chick) with the product. Many celebrities are involved to act or to promote the product.

If you see the product cost is 1rupee and the advertisement cost is 5laks. They give 1 - 2laks to celebrity who is coming just for few minutes with or with out proper dress.