Teacher: What should be in a book to make it a best seller?
Pappu: A girl on the cover and no cover on the girl.

It may be a joke but it is true that organizations are spending more money on advertisement agencies. Even from 50paise product to 50crores product needs an advertisement to sell the product.

The key idea of advertisement is rolling a colorful and fair girl (chick) with the product. Many celebrities are involved to act or to promote the product.

If you see the product cost is 1rupee and the advertisement cost is 5laks. They give 1 - 2laks to celebrity who is coming just for few minutes with or with out proper dress.