A Professor at one of the IIM’s (INDIA) was explaining marketing concepts to the Students:-

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” - That’s Direct Marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very Rich. Marry him.” - That’s Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” - That’s Telemarketing

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: “By the way, I’m rich. Will you marry me?” - That’s Public Relations

5. You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry ! me?” - That’s Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. - That’s Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. - That’s demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him - That’s competition eating into your market share

9.You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. - That’s restriction for entering new markets.

10. You see a gorgeous girl at a party. You go up to her and say: “you are looking good why don’t you marry some body. You can also try me. I am very rich person.” - That’s creating a Demand

Marketing is very easy if you understand the core concept of the business tricks. Understanding people, finance and environment will help you to plan. Indian’s should be happy since we are playing well in Marketing/Business when compared to other countries.

This entry was posted on Thursday, July 3rd, 2008 at 10:14 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.